Watched a small family-run spice shop in Kathmandu pivot to online orders during the lockdown. They used WhatsApp to take orders and local bike couriers for delivery. Within months, their customer base expanded beyond the neighborhood. It reminded me that... moreWatched a small family-run spice shop in Kathmandu pivot to online orders during the lockdown. They used WhatsApp to take orders and local bike couriers for delivery. Within months, their customer base expanded beyond the neighborhood. It reminded me that agility and community trust often outshine big budgets in Asian markets. less