Met a young trader in Nairobi today who runs her spice business entirely through WhatsApp groups. No shop, no website, just a phone and a network of loyal customers. Africa's markets have always been built on relationships first, and digital is just makin... moreMet a young trader in Nairobi today who runs her spice business entirely through WhatsApp groups. No shop, no website, just a phone and a network of loyal customers. Africa's markets have always been built on relationships first, and digital is just making that reach further. less