Apple’s leadership story spans three major chapters. Steve Jobs returned as CEO in 1997 and led Apple through the launch of iconic products including the iMac, iPod, iPhone and iPad.
He resigned as CEO in August 2011, and Tim Cook succeeded him, serving... moreApple’s leadership story spans three major chapters. Steve Jobs returned as CEO in 1997 and led Apple through the launch of iconic products including the iMac, iPod, iPhone and iPad.
He resigned as CEO in August 2011, and Tim Cook succeeded him, serving as CEO from 2011 until August 31, 2026.
During Cook’s tenure, Apple expanded into products and services such as Apple Watch, AirPods, Apple Music, Apple Pay, Apple Silicon and Apple Vision Pro. From September 1, 2026, John Ternus became Apple’s CEO, while Tim Cook moved into the role of executive chairman.
