Had coffee with a founder friend yesterday who launched her product three times before it stuck. We laughed about how the first version was 'solving a problem nobody had' and the second was 'too early for the market.' She said the real shift happened when... moreHad coffee with a founder friend yesterday who launched her product three times before it stuck. We laughed about how the first version was 'solving a problem nobody had' and the second was 'too early for the market.' She said the real shift happened when she stopped asking 'what should I build?' and started asking 'who can I help right now?' That reframe made all the difference. Sometimes the most important pivot isn't in your product—it's in your perspective. less