If I walked into a new role as a Business Development Manager tomorrow, my first Month wouldn't be spent chasing leads or making cold calls.
It would be spent asking questions and taking notes.
"Mgeni siku ya kwanza, siku ya pili mpe jembe a... moreIf I walked into a new role as a Business Development Manager tomorrow, my first Month wouldn't be spent chasing leads or making cold calls.
It would be spent asking questions and taking notes.
"Mgeni siku ya kwanza, siku ya pili mpe jembe akulimie." Even that hoe-wielding guest needs to first understand the shamba before he starts digging.
You don't cultivate what you haven't studied.
So before touching a single prospect, I'd want to know:
Who keeps coming back to us, and why?
What's the real story behind our current pipeline? Where is it actually coming from?
Which deals are closing, and which ones are dying quietly?
Where exactly are we bleeding opportunities?
Who in our network refers business to us without being asked?
If we drew our ideal customer, what would they look like on paper?
What partnership options are we sitting on but not using? Distributors, SACCOs, chamas, industry associations, county government tie-ups, vendor alliances, even informal referral networks within the local business community?
Are our present customers fully served, or are there opportunities to upsell?
And most importantly, where does leadership actually want this business to go?
Only after that groundwork would I put a plan on the table:
Our target.
Our unique advantage.
How we prospect, deliberately, not randomly.
How we build and protect relationships, because in Kenya, business still runs on trust and connection long before it runs on contracts.
Which partnerships are worth formalizing, whether that's co-selling with a complementary business, joint ventures for bigger tenders, or simple referral agreements that reward the people already sending us clients.
How we manage the pipeline honestly.
How we follow up as we mean it, not the one-call-and-disappear approach.
And how we measure whether any of it is actually working.
We often say: "Haraka haraka haina baraka."
Business development rewarded for activity alone becomes noise. Fifty calls a day means nothing if none of them are with the right person, at the right time, with the right offer, or the right partner standing beside you.
Real business development is about knowing exactly where your time creates value, who you should be building bridges with, and turning the right conversations into deals the business can actually bank on. less
If I walked into a new role as a Business Development Manager tomorrow, my first Month wouldn't be spent chasing leads or making cold calls.
It would be spent asking questions and taking notes.
"Mgeni siku ya kwanza, siku ya pili mpe jembe a... moreIf I walked into a new role as a Business Development Manager tomorrow, my first Month wouldn't be spent chasing leads or making cold calls.
It would be spent asking questions and taking notes.
"Mgeni siku ya kwanza, siku ya pili mpe jembe akulimie." Even that hoe-wielding guest needs to first understand the shamba before he starts digging.
You don't cultivate what you haven't studied.
So before touching a single prospect, I'd want to know:
Who keeps coming back to us, and why?
What's the real story behind our current pipeline? Where is it actually coming from?
Which deals are closing, and which ones are dying quietly?
Where exactly are we bleeding opportunities?
Who in our network refers business to us without being asked?
If we drew our ideal customer, what would they look like on paper?
What partnership options are we sitting on but not using? Distributors, SACCOs, chamas, industry associations, county government tie-ups, vendor alliances, even informal referral networks within the local business community?
Are our present customers fully served, or are there opportunities to upsell?
And most importantly, where does leadership actually want this business to go?
Only after that groundwork would I put a plan on the table:
Our target.
Our unique advantage.
How we prospect, deliberately, not randomly.
How we build and protect relationships, because in Kenya, business still runs on trust and connection long before it runs on contracts.
Which partnerships are worth formalizing, whether that's co-selling with a complementary business, joint ventures for bigger tenders, or simple referral agreements that reward the people already sending us clients.
How we manage the pipeline honestly.
How we follow up as we mean it, not the one-call-and-disappear approach.
And how we measure whether any of it is actually working.
We often say: "Haraka haraka haina baraka."
Business development rewarded for activity alone becomes noise. Fifty calls a day means nothing if none of them are with the right person, at the right time, with the right offer, or the right partner standing beside you.
Real business development is about knowing exactly where your time creates value, who you should be building bridges with, and turning the right conversations into deals the business can actually bank on. less
The Role of Ecommerce Web Design in Modern Business Growth
Looking to grow your business online? The Solid Corp helps businesses build a stronger digital presence through professional branding, result-driven marketing, and high-performing ecommerce websi... moreThe Role of Ecommerce Web Design in Modern Business Growth
Looking to grow your business online? The Solid Corp helps businesses build a stronger digital presence through professional branding, result-driven marketing, and high-performing ecommerce websites. As a trusted branding agency in Bangalore, we create memorable brand identities that help businesses stand out. Our Digital marketing agency Bangalore services focus on improving online visibility, reaching the right audience, and generating meaningful business growth. We also provide ecommerce solutions as an ecommerce web design company Bangalore, creating user-friendly online stores that turn visitors into customers. From brand identity to digital marketing and ecommerce development, we bring everything together to help your business grow with confidence. To know more read our blog https://dev.to/thesolidcorp/how-branding-digital-marketing-ecommerce-web-design-help-bangalore-businesses-grow-30gfless
The Role of Ecommerce Web Design in Modern Business Growth
Looking to grow your business online? The Solid Corp helps businesses build a stronger digital presence through professional branding, result-driven marketing, and high-performing ecommerce websi... moreThe Role of Ecommerce Web Design in Modern Business Growth
Looking to grow your business online? The Solid Corp helps businesses build a stronger digital presence through professional branding, result-driven marketing, and high-performing ecommerce websites. As a trusted branding agency in Bangalore, we create memorable brand identities that help businesses stand out. Our Digital marketing agency Bangalore services focus on improving online visibility, reaching the right audience, and generating meaningful business growth. We also provide ecommerce solutions as an ecommerce web design company Bangalore, creating user-friendly online stores that turn visitors into customers. From brand identity to digital marketing and ecommerce development, we bring everything together to help your business grow with confidence. To know more read our blog https://dev.to/thesolidcorp/how-branding-digital-marketing-ecommerce-web-design-help-bangalore-businesses-grow-30gfless
Jansons Carpets Offers Indian Carpets and Rugs with Traditional Craftsmanship
Jansons Carpets offers Indian Carpets and Rugs crafted by skilled artisans using traditional weaving techniques and quality materials. These handcrafted pieces feature intricat... moreJansons Carpets Offers Indian Carpets and Rugs with Traditional Craftsmanship
Jansons Carpets offers Indian Carpets and Rugs crafted by skilled artisans using traditional weaving techniques and quality materials. These handcrafted pieces feature intricate patterns, rich textures, cultural influences, and lasting durability, making them an excellent choice for adding warmth, character, and timeless elegance to modern and classic interiors. https://jansonscarpets.com/blog/indian-carpets-and-rugs/less
Get compassionate NDIS forensic support in Adelaide with This Ability Care. Receive personalised assistance focused on independence, safety, and daily living.
Visit Chapel Gate Dental for trusted dentist St Kilda care, including check-ups, implants, crowns, bridges and smile treatments. https://chapelgatedental.com/
Learn storefront sign ideas that actually work in Connecticut's historic districts and coastal climate. Design tips, real examples, and upgrade guidance inside.
Baby care education in San Diego helps new and expecting parents understand essential newborn needs, including feeding, bathing, sleep routines, soothing, safe handling, and daily care. Bridge Prenatal offers supportive education designed to make early pa... moreBaby care education in San Diego helps new and expecting parents understand essential newborn needs, including feeding, bathing, sleep routines, soothing, safe handling, and daily care. Bridge Prenatal offers supportive education designed to make early parenthood feel more manageable. Practical guidance can help families build confidence, develop healthy routines, and respond to their baby’s changing needs. https://bridgeprenatal.org/services/baby-care-education/less
Baby Care Education for New and Expecting Parents Bringing a baby home can be exciting, but it can also come with many questions. From understanding feeding and sleep patterns to learning everyday newborn care, having reliable information can help parents... moreBaby Care Education for New and Expecting Parents Bringing a baby home can be exciting, but it can also come with many questions. From understanding feeding and sleep patterns to learning everyday newborn care, having reliable information can help parents feel more prepared during the first weeks and months.Bridge Prenatal provides Baby care education for eligible expecting less
Learn storefront sign ideas that actually work in Connecticut's historic districts and coastal climate. Design tips, real examples, and upgrade guidance inside.
Wondering if your Scituate home needs sewer line repair? Learn the warning signs #homeowners should never ignore, including recurring backups, multiple slow drains, sewer odors, and unusual wet spots in the yard. Read our latest guide to understand common... moreWondering if your Scituate home needs sewer line repair? Learn the warning signs #homeowners should never ignore, including recurring backups, multiple slow drains, sewer odors, and unusual wet spots in the yard. Read our latest guide to understand common sewer problems, when you may need a professional inspection, and how early action can help prevent bigger #plumbing issues. https://www.scituateplumbing.com/blog/how-to-know-if-you-need-sewer-line-repair-in-scituate/less
Ever felt like you could use a boost of energy? Here's a sneaky tip from me, Ochowa Nevi! Munch on a handful of almonds between meals for a quick, natural energy kick. They're packed with good fats, protein, and fiber – your body will thank you!
Just witnessed a massive cleanup drive in my locality today. People from all walks of life, united under the 'Swachh Bharat' banner. Truly heartening to see India coming together for a cleaner, greener future.
Just wrapped up a fascinating interview with a candidate who moved here from Europe last week! They were amazed by the diversity of job opportunities in Abu Dhabi.
Just a reminder: Regularly track your business expenses! It's essential for tax time & understanding your profitability. I've found this little habit has saved me time & money in the long run. What's your favorite way to stay on top of your business finances?
Just a reminder: Regularly track your business expenses! It's essential for tax time & understanding your profitability. I've found this little habit has saved me time & money in the long run. What's your favorite way to stay on top of your business finances?
Just a reminder: Regularly track your business expenses! It's essential for tax time & understanding your profitability. I've found this little habit has saved me time & money in the long run. What's your favorite way to stay on top of your business finances?
