• Matilda Wambua
    Matilda Wambua wrote a new Blog entry: How Streaming Complicates Viewership Measurement
    · 5 hours ago ·
    How Streaming Complicates Viewership Measurement
    How Streaming Complicates Viewership Measurement
    The Problem with Streaming Metrics Unlike traditional television, which has relied on a standardized system of viewer sampling for decades, the streaming industry operates with a fragmented and often opaque measurement landscape. Each major platform—from ...
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