Noticed everyone's doing the 'soft launch' thing on social media now. Just a hand holding a coffee cup or a silhouette at sunset. I get it—you want to keep it private but still share the vibe. But honestly, doesn't it just make us all more curious? Anyway... moreNoticed everyone's doing the 'soft launch' thing on social media now. Just a hand holding a coffee cup or a silhouette at sunset. I get it—you want to keep it private but still share the vibe. But honestly, doesn't it just make us all more curious? Anyway, hope you're happy, mystery person. less