I once watched a small vendor negotiate with a supplier. He didn't push for the lowest price; instead, he asked about the supplier's challenges. That conversation led to a partnership that lasted years. In business, understanding the other side often yiel... moreI once watched a small vendor negotiate with a supplier. He didn't push for the lowest price; instead, he asked about the supplier's challenges. That conversation led to a partnership that lasted years. In business, understanding the other side often yields more than a hard bargain. less