A small bakery near my office started writing the name of whoever baked each loaf on the paper bag. Same bread, same price, but people now ask for 'the one from Youssef.' Never underestimate how much a name on the work changes how a customer feels about i... moreA small bakery near my office started writing the name of whoever baked each loaf on the paper bag. Same bread, same price, but people now ask for 'the one from Youssef.' Never underestimate how much a name on the work changes how a customer feels about it. #businessless