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Why Nabisco’s 100-Calorie Pack Failed in the 2000s—And How a New Wave of Founders Finally Cracked the $1B Code

6 hours ago  - 

Why Nabisco’s 100-Calorie Pack Failed in the 2000s—And How a New Wave of Founders Finally Cracked the $1B Code

From 170-calorie meat sticks to freeze-dried fruit chips, how a multi-billion-dollar portion control market rose from the ashes of a legacy snack flop.

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