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Twitch has introduced a new toggle that lets streamers opt out of having their content used to train Amazon's generative AI models. The setting, available in the Creator Dashboard, is off by default, meaning streamers must actively enable it if they do not want their streams, clips, and other content included in Amazon's AI training data.
The new control appears under Settings > Channel > Content in the Creator Dashboard. When toggled on, Twitch will not share a streamer's content with Amazon for AI training purposes. Twitch has stated that the opt-out applies to content created after the setting is enabled, and it does not affect content already used in previous training runs.
Twitch's parent company, Amazon, has been expanding its use of generative AI across its services. The company has faced criticism from creators concerned about their work being used without permission to train AI models. By adding this opt-out, Twitch aims to give streamers more control over how their content is used.
In a blog post announcing the change, Twitch emphasized that the toggle is part of its ongoing effort to address creator feedback. The company also noted that it will continue to evaluate its AI policies as the technology evolves.
Streamers who are concerned about their content being used for AI training should enable the opt-out in their settings. However, it is important to note that the toggle does not prevent Twitch from using content for other purposes, such as improving its own services or moderating the platform.
Some creators have expressed mixed reactions to the update. While many welcome the opt-out, others point out that the default setting still allows Amazon to use their content unless they take action. Twitch has not indicated whether it plans to change the default in the future.
This move comes amid growing scrutiny of how tech companies use creator content to train AI systems. Other platforms, such as YouTube and Reddit, have also faced backlash over similar practices. Twitch's opt-out is one of the first such controls offered by a major livestreaming platform.
Amazon has not commented on how many streamers have enabled the opt-out since it rolled out. The company has previously stated that it respects creators' rights and aims to be transparent about its AI training practices.
To enable the opt-out, follow these steps:
Once enabled, the setting will apply to your content moving forward. Twitch advises streamers to check their settings regularly, as the platform may update its policies or options in the future.
For more details, refer to Twitch's official blog post and help center. If you have questions, you can contact Twitch support through your Creator Dashboard.
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