Modernizing US government websites has become a priority under President Trump’s new initiative, American by Design. The program aims to improve the look, usability, and efficiency of federal digital services, which have long been criticized as outdated, costly, and difficult for citizens to navigate. By streamlining design and cutting maintenance expenses, the initiative is intended to make digital government platforms more user-friendly and trustworthy.
The American by Design initiative is focused on redesigning government websites and physical spaces to enhance both functionality and visual appeal. Trump highlighted that current systems are expensive to maintain and often frustrate users who struggle to find the information they need. With a standardized approach, the program intends to bring consistency across federal websites, ensuring citizens have faster, easier, and more reliable access to services.
To lead this digital transformation, President Trump appointed Airbnb co-founder Joe Gebbia as Chief Design Officer of the newly formed National Design Studio. Gebbia will oversee the redesign of high-traffic government websites, applying modern design principles to improve usability and reduce duplication in development costs. His private sector experience is expected to bring a fresh perspective on how citizens interact with government platforms.
Upgrading government websites is about more than aesthetics—it’s about efficiency, accessibility, and trust. Citizens rely on these platforms for critical services, from healthcare applications to tax filings. By prioritizing design and usability, the American by Design initiative aims to save taxpayers money, cut down on wasted time, and provide a digital experience that matches the standards people expect in 2025. Ultimately, it’s a move to bring government technology closer to the modern digital experiences people use every day.
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