President Donald Trump is trying to promote artificial intelligence with a new euphemism, but changing the label may not persuade Americans who are concerned about AI. The move fits a political strategy he has used before: turning memorable phrases into tools for shaping public perceptions.

Trump’s history of using political labels

Trump has a record of using nicknames and phrases to define political opponents. During his first successful presidential run, he used labels such as “Little Marco” and “Crooked Hillary.” Those monikers reduced complex political rivalries to short, easily repeated descriptions.

He also changed how many people use the phrase “fake news.” The expression had described scammy media outlets, but Trump turned it into a derogatory term for the press at large. The change showed how a familiar phrase could be redirected to serve a political purpose.

Over the past few weeks, Trump has appeared to apply a similar approach to artificial intelligence. Rather than relying only on the established term, he is trying to promote a new name for the technology. The article characterizes the proposed wording as a “super” new euphemism.

A new name may not change how people feel

Rebranding can affect how a subject is discussed, but a more appealing label does not by itself address the reasons people may be uneasy about it. The central question is whether Americans’ concerns about AI will persist despite the effort to present the technology in different language.

The article’s assessment is skeptical: calling AI something “super” may not be enough to make Americans forget their concerns. A name can shape a message, but it cannot automatically resolve questions or anxieties associated with the thing being renamed.

That distinction matters for understanding the political effort. Trump’s past use of labels demonstrates his interest in controlling the language around contentious subjects. It does not establish that a new term will persuade the public or change its views on artificial intelligence.

Part of a broader AI debate

The report appears as part of The AI Superintelligence Slowdown, a series covering developments in the debate around AI. Its focus here is not a technical explanation of artificial intelligence or a policy announcement. Instead, it examines how Trump is attempting to frame the technology through language.

The report was written by Adi Robertson, a senior tech and policy editor focused on online platforms and free expression. Robertson has covered virtual and augmented reality, the history of computing, and other subjects for The Verge since 2011. That background places the discussion within broader coverage of technology and policy, while the article’s immediate point remains the political use of a new label.

The item is dated October 9, 2026, at 5:25 PM GMT+3. It was accompanied by an image captioned “President Trump Meets With AI Executives At White House,” credited to Getty Images. The page also listed 4,848 comments, marked “All New.”

What readers should take away

Trump’s proposed language is best understood as an attempt to influence the way artificial intelligence is described, following his earlier use of political nicknames and his reworking of “fake news.” The article does not claim that the naming effort has succeeded. Rather, it questions whether a “super” euphemism can overcome public concerns about AI.

For readers following the discussion, the key point is to distinguish a change in terminology from a change in the technology or in people’s underlying concerns. The source provides no further details about the new term, a specific policy, or evidence of how Americans have responded. Its argument is limited to the possibility that a more promotional name may not be enough to shift public opinion.