The watch world just got a nostalgic surprise — Timex is resurrecting its first LCD watch 50 years later, bringing back the revolutionary SSQ Digital with a modern touch. Originally released in 1975, the Timex SSQ helped make digital watches practical with its low-power LCD screen. Now, half a century later, the brand is celebrating that milestone with a sleek, eco-conscious reissue that blends retro charm with contemporary upgrades.
A Retro Revival That Honors the Original
When the first digital watches appeared in the early ‘70s, they were fascinating but flawed. Hamilton’s Pulsar Time Computer in 1972 was groundbreaking, but its LED display drained battery power quickly and only lit up when you pressed a button. Timex solved that problem with its 1975 SSQ model — the first from the brand to use a low-power, always-on LCD display.
That same Timex innovation returns today in the SSQ Digital Reissue, reminding fans of the company’s influence on digital watch history.
Timex SSQ Digital Reissue: Classic Design, Modern Details
The Timex SSQ Digital Reissue isn’t a one-to-one replica of the original, but it stays true to the vintage spirit. The watch features modern internals with minimal functionality — a nod to the simplicity of the 1970s era.
Timex updated the reissue with:
While the original SSQ had a single crown dial, the reissue replaces it with pusher buttons on both sides, making time-setting easier. The watch is also water-resistant up to 50 meters, though Timex cautions against pressing buttons underwater.
Pricing And Availability
The Timex SSQ Digital Reissue is already listed on Timex Japan for 28,600 yen (around $187 USD), with preorders starting on October 17th, 2025. It also appeared on Timex’s U.S. website for $159, though it’s currently marked as sold out — a sign of strong early demand from fans of vintage tech and design.
Why This Retro Comeback Matters
Bringing back the first LCD watch isn’t just nostalgia — it’s a statement. The reissue reflects a growing appreciation for timeless design and sustainable craftsmanship. With its recycled materials, minimalist interface, and retro styling, Timex is resurrecting its first LCD watch 50 years later to prove that simplicity never goes out of style.
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