Threads is getting disappearing posts, and the new “ghost post” feature is already making waves. These posts automatically vanish after 24 hours, giving users a way to share fleeting thoughts without cluttering their profiles.
The update marks another step in Meta’s effort to make Threads feel more spontaneous and less permanent—something users have been asking for since the app launched.
The new disappearing posts, dubbed “ghost posts,” will automatically archive after 24 hours. Think of them as Threads’ version of an Instagram Story or Snapchat post—but for text-based updates.
If you want to share a random thought or reaction without leaving a lasting digital footprint, ghost posts offer that flexibility.
Threads is getting disappearing posts at a time when social platforms are trying to make sharing feel less pressured. X (formerly Twitter) users have long wanted this kind of feature, often relying on third-party tools to delete tweets automatically.
With Threads introducing ghost posts natively, Meta is directly targeting that user behavior—making it easier for people to post freely without worrying about long-term visibility.
You can create a disappearing post by tapping the ghost icon in the Threads post creation menu. Once enabled, your post will appear in your feed as a gray chat bubble—a subtle signal that it will vanish in 24 hours.
When someone replies to your ghost post, Threads will send the response directly to your inbox, keeping the interaction private. Other users won’t see replies or likes, reinforcing the temporary, personal nature of the feature.
This feature joins several others Threads has been rolling out, including direct messages, 10,000-character posts, group chats, and topic-based communities. Meta is steadily transforming Threads into a more interactive and flexible space for casual conversations.
By introducing disappearing posts, Threads continues to carve out its identity apart from Instagram and X. The feature could make the app feel more authentic—encouraging users to post freely, knowing not everything has to last forever.
For anyone tired of the permanence of traditional posts, Threads’ ghost posts might be the refreshingly ephemeral touch that social media needed.
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