Spotify and ONErhm recently joined forces to host a music workshop in Nairobi, designed to support and empower rising East African artists. This event provided valuable insights into music distribution, marketing, and building a global fanbase.
What Was the Workshop About?
The workshop focused on helping independent artists from East Africa understand how to grow their music careers. Experts from Spotify and ONErhm shared practical tips on getting music onto streaming platforms, promoting songs, and connecting with listeners worldwide.
Key Topics Covered
- Music Distribution: How to get your songs on Spotify, Apple Music, and other platforms.
- Playlist Pitching: Tips for getting your music featured on popular playlists.
- Artist Branding: Building a strong identity that fans remember.
- Data Analytics: Using streaming data to understand your audience and grow.
- Monetization: Earning money from streams, merchandise, and live shows.
Why This Matters for East African Artists
East Africa has a vibrant music scene, but many artists struggle to reach a global audience. Workshops like this bridge the gap by providing direct access to industry knowledge. Artists from Kenya, Uganda, Tanzania, and beyond can now learn how to compete on a global stage.
Real-World Tips from the Event
During the workshop, attendees learned how to create compelling artist profiles, optimize their Spotify presence, and use social media to drive streams. One key takeaway was the importance of consistent releases—dropping new music regularly keeps fans engaged and algorithms happy.
How to Apply These Lessons
If you are an East African artist, here is how you can start using what was taught:
- Upload your music to a distributor like ONErhm to get on all major platforms.
- Claim your Spotify for Artists profile and update it with photos and a bio.
- Pitch your songs to Spotify playlists at least two weeks before release.
- Share behind-the-scenes content on Instagram and TikTok to build a loyal fanbase.
The Spotify and ONErhm workshop in Nairobi is a clear sign that the global music industry is paying attention to East Africa. By learning how to use streaming platforms effectively, local artists can turn their passion into a sustainable career. Whether you are a beginner or an experienced musician, events like these offer the tools needed to succeed.
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