Snap Launches Specs as a Separate Company

Snap is taking a major step to boost its augmented reality ambitions by spinning off its smart glasses team into a new company called Specs. This move positions Specs as a wholly-owned subsidiary under Snap, giving the team more operational focus and the flexibility to attract outside investment. Fans and tech enthusiasts are eagerly anticipating the consumer launch of Specs later this year.

According to Snap, creating Specs Inc. will enable clearer brand identity, new partnerships, and distinct business valuation. The company sees this as a key strategy to accelerate the growth of its smart glasses and AI-powered wearable technology.

Specs Smart Glasses: What to Expect

The first consumer-ready Specs glasses are expected in 2026, though Snap hasn’t revealed an exact launch date or price. Snap CEO Evan Spiegel previously indicated the glasses will cost less than Apple’s $3,499 Vision Pro, making AR technology more accessible.

Specs are not just about style—they’re designed to deliver a new kind of computing experience. Snap promises a “first-of-its-kind Intelligence System” that understands the user and their environment. Unlike traditional devices, Specs aim to assist with tasks automatically while prioritizing privacy.

AI-First Vision for Wearable Tech

Snap describes Specs as an AI-first device that transforms the way people interact with technology. The glasses leverage artificial intelligence to reduce the manual effort required by users. This aligns with Snap’s broader vision of creating a “new computing paradigm” that surpasses traditional computers.

Last year, Snap showcased some of these capabilities in Snap OS 2.0, released for fifth-generation developer Spectacles. The update highlighted AI features designed to anticipate user needs and streamline interactions. Snap also invested $400 million in a partnership with Perplexity, signaling serious commitment to AI innovation for wearable devices.

Strategic Benefits of the Spin-Off

Separating Specs into its own entity offers multiple advantages. By creating a distinct brand, Snap can attract investors specifically interested in wearable AR tech. Operational focus improves, allowing the Specs team to concentrate on product development and strategic partnerships without being tied directly to Snap’s broader social media operations.

Financially, the spin-off opens doors for potential minority investments. This provides fresh capital to accelerate product development, marketing, and scaling of the business. Analysts suggest that a dedicated subsidiary could help Specs stand out in an increasingly competitive AR market.

Consumer Impact and Market Potential

The AR and smart glasses market is evolving rapidly, with more companies exploring AI-driven wearable devices. Specs could become a key player by combining accessibility, innovative AI features, and Snap’s ecosystem of apps. Consumers can expect a device that integrates seamlessly with daily life while providing unique AR experiences.

Snap’s move also reflects a larger trend of tech companies spinning off specialized projects into independent subsidiaries to foster innovation. With AI and augmented reality becoming central to future computing, Specs is positioned to capture attention from both tech enthusiasts and investors alike.

The Future of Specs

While the official launch date remains unannounced, excitement is building around Specs smart glasses. If Snap delivers on its promise of an AI-first wearable that protects privacy and enhances productivity, Specs could redefine how consumers think about AR devices.

The spin-off not only strengthens Snap’s AR ambitions but also signals that wearable technology is moving beyond niche developer products toward mainstream adoption. With Specs Inc., Snap is betting big on a future where smart glasses become an essential part of everyday computing.