Roku Raises Prices on Streaming Devices by Up to $50: What You Need to Know

Roku Streaming Hardware Prices Are Going Up

Roku has officially raised prices on its streaming hardware by up to $50. This price hike affects several popular models, including the Roku Ultra, Roku Streambar, and some Roku Express versions. If you were planning to buy a new Roku device, now is the time to understand the changes and decide whether to buy now or wait.

How Much Have Roku Prices Increased?

The price jump varies by model. Here’s a quick breakdown:

• Roku Ultra: Up to $50 more (now around $99.99)
• Roku Streambar: Increased by $30 (now $129.99)
• Roku Express: Smaller increase of $10 (now $34.99)
• Roku Streaming Stick+: $20 higher (now $59.99)

These are approximate prices; actual costs may differ by retailer. The biggest jump is on the high-end Roku Ultra, which includes 4K streaming, Dolby Vision, and Ethernet support.

Why Is Roku Raising Prices?

Roku says the price increase is due to rising component costs and supply chain issues. Many electronics companies have faced similar challenges. But for Roku, this is a notable shift. The company has historically sold hardware at low margins and made money from ads and subscriptions. Now, it seems they need to boost hardware revenue.

What Does This Mean for You?

If you’re a current Roku owner, nothing changes. Your existing devices work just fine. But if you’re shopping for a new streaming player, you have a few options:

• Buy now – Some retailers still have old stock at lower prices. Act fast.
• Consider alternatives – Amazon Fire TV, Chromecast with Google TV, and Apple TV also compete in this space. Some have lower prices or better features.
• Wait for sales – Roku devices often go on sale during Black Friday, Prime Day, or other events. You might get a better deal later.

Is Roku Still Worth It After the Price Hike?

Yes, for many people. Roku's operating system is simple, fast, and supports almost all streaming services. If you value ease of use and a clean interface, the higher price might still be acceptable. However, if you’re on a tight budget, consider the Roku Express at its modest $10 increase, or check out rival devices.

Tips for Saving Money on Roku Devices

• Look for refurbished or open-box units on eBay or Amazon.
• Check local stores for clearance items.
• Bundle Roku with a TV purchase (some brands include Roku OS for free).

What’s Next for Roku?

This price hike could signal that Roku is shifting its business model. As competition from smart TVs (with built-in Roku or other systems) grows, standalone players might become less important. But for now, Roku remains a top choice for cord-cutters. Keep an eye on future product launches and price adjustments.

In summary, Roku has raised prices on streaming hardware by up to $50. Know the new costs, compare options, and make a smart buying decision.