Gamers have been eagerly waiting for updates on the ROG Xbox Ally, and the official release date has finally been revealed. The ROG Xbox Ally and the ROG Xbox Ally X will launch on October 16, 2025, across multiple regions, marking one of the most anticipated gaming handheld releases of the year. While the launch window is now clear, many are still asking the same question: what will the final price be?
After months of speculation, both the ROG Xbox Ally and the upgraded ROG Xbox Ally X are confirmed to hit the market in mid-October. The devices were first teased during the Xbox Showcase earlier this year, and fans have been anticipating a concrete release date ever since. The standard model will roll out in global markets, with a separate launch planned in China in early 2026.
Pre-orders for the ROG Xbox Ally series are not yet live, but they are expected to open soon. Based on industry timelines, pre-orders could begin as early as September, giving fans a chance to secure their device ahead of the October release. The strong interest in these handhelds suggests demand will be high, and stock may sell out quickly once pre-orders open.
One of the biggest questions surrounding the launch is the ROG Xbox Ally price. While no official numbers have been shared, leaks and rumors point to the ROG Xbox Ally X carrying a premium price tag, potentially close to $1,000. The base model is expected to be more affordable, but the exact pricing strategy remains a mystery. Fans will need to wait for an official announcement in the coming weeks to confirm what budget to prepare for.
The ROG Xbox Ally represents an exciting step forward in handheld gaming, blending powerful hardware with Xbox’s gaming ecosystem. With a confirmed release date, gamers can finally mark their calendars for October 16, 2025. Until then, the biggest details left to uncover are pricing and pre-order timelines, which will ultimately determine how accessible this device will be for a wide range of players.
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