PlayStation Stars Loyalty Program Ending: What Gamers Need to Know
Are you wondering what’s happening to the PlayStation Stars loyalty program? Sony recently announced that the current version of PlayStation Stars, its rewards program launched in 2022, will completely shut down by November 2, 2026. If you’ve been actively earning points, digital collectibles, or leveling up your status, this update will directly affect your PlayStation experience. This program was designed to reward loyal PlayStation users with exclusive digital collectibles—think iconic characters and unique figurines celebrating Sony’s gaming legacy—but it won’t continue beyond the scheduled shutdown. For gamers searching for up-to-date information about PlayStation Stars, this article explains the timeline, what the shutdown means, and what to expect next.
What Was PlayStation Stars?
PlayStation Stars was Sony’s innovative loyalty program that allowed players to earn rewards by completing activities and participating in special campaigns. Unlike blockchain-based NFTs, the digital collectibles offered in the program were proprietary to PlayStation and not linked to any cryptocurrency technology. Grace Chen, Sony’s VP of network advertising, loyalty, and licensed merchandise, emphasized that the program was purely a gaming reward initiative and did not involve blockchain or NFTs. By collecting points and digital items, users could unlock different membership tiers and exclusive perks, enhancing their PlayStation community engagement.
Why Is Sony Ending PlayStation Stars?
Sony’s decision to wind down the current version of PlayStation Stars stems from continuous evaluation of player engagement and shifting industry trends. According to the official blog, Sony has learned valuable lessons since the program’s launch and plans to evolve its loyalty offerings to better meet player expectations. Starting May 21, 2025, new members will no longer be able to join the program, though existing members can continue earning points and collectibles until July 23, 2025. After that, all ongoing campaigns will cease, and the full shutdown will take place in late 2026.
What Happens Next for PlayStation Users?
If you are currently a PlayStation Stars member, you still have a window to earn rewards and enjoy the program’s benefits until mid-2025. Beyond that, Sony has not yet detailed what the next generation of loyalty or rewards programs will look like, but the company’s commitment to evolving with player preferences signals new initiatives on the horizon. Gamers can expect future programs that may integrate more advanced engagement features and offer enhanced digital rewards.
Boost Your PlayStation Experience Before the Shutdown
For users aiming to maximize the PlayStation Stars program before it ends, now is the time to participate in available campaigns and rack up points. Given the growing importance of digital collectibles and loyalty rewards in gaming, staying engaged with Sony’s evolving ecosystem could provide early access to future perks. Meanwhile, keep an eye out for announcements from Sony about new ways to reward loyal players and enhance gaming experiences.
