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Google's Made by Google event for the Pixel 10 took an unconventional turn last year, adopting a late-night talk show format with Jimmy Fallon as host. The event streamed an hour after the phones were unveiled, trading technical deep dives for celebrity cameos and scripted sketches.
Instead of the usual spec breakdowns and executive presentations, the Pixel 10 launch focused on entertainment. The change was designed to reach a broader audience, and the numbers suggest it worked.
Last year's stream attracted 8.4 million views on YouTube, a significant jump from the 1.4 million views the previous year's launch managed. While some Pixel enthusiasts were confused by the format, the increased viewership indicates the approach resonated with a wider audience.
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