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Peacock subscription cost goes up by $3

Peacock is increasing its subscription prices again, and this time, it's a $3 jump across both ad-supported and ad-free plans. Many users are wondering when the price hike takes effect and how much they'll now pay for the streaming service. Starting July 23, 2025, new subscribers will pay $10.99 per month for the Peacock Premium plan with ads. Existing users will see the new pricing reflected in their billing cycle beginning August 22. Peacock Premium Plus, which removes ads, will now cost $16.99 per month. These changes come as NBCUniversal continues to invest heavily in original programming and sports content.

Peacock subscription cost increases for annual plans too

It’s not just the monthly rates that are changing—Peacock’s annual plans are also affected by the price hike. The Premium (ad-supported) yearly plan now costs $109.99, up from $79.99, while the Premium Plus (ad-free) annual subscription rises to $169.99 from $139.99. NBCUniversal cites expanded content offerings and licensing agreements, including coverage of the Summer Olympics and upcoming NBA games, as reasons for the increase. These updates reflect a broader industry trend where streaming platforms justify higher costs with promises of exclusive shows and live sports access.

New Peacock Select plan offers cheaper alternative

In a move to soften the blow, NBCUniversal is also testing a new tier called Peacock Select. This budget-friendly option will cost $7.99 per month (or $79.99 per year) and includes content from NBC, Bravo, and selected titles. However, details remain sparse on what exactly will be excluded compared to the full Premium plans. For viewers looking to save while keeping access to fan-favorites like Love Island, Poker Face, and Dr. Death, Peacock Select may be a worthwhile compromise. The new tier seems targeted at budget-conscious consumers who don’t mind a limited catalog in exchange for a lower fee.

Is Peacock still worth it after the price increase?

Whether Peacock remains a good value depends on how much you engage with its growing library of original content and live events. With exclusive rights to stream the Olympics for the next decade and new sports partnerships on the horizon, NBCUniversal is clearly betting big on keeping subscribers engaged. Still, the $3 price hike may push some casual users to reevaluate their subscriptions—especially with competitors like Netflix, Max, and Hulu also tightening up their pricing and policies. For diehard fans of Peacock’s shows or those who want access to premium sports coverage, the service still offers competitive value despite the bump in cost.