Microsoft Copilot Now Lets You Buy Without Leaving Chat
Microsoft is taking AI shopping to the next level. Its Copilot chatbot now features a built-in checkout, allowing users to make purchases directly during conversations. Instead of hopping between apps or websites, shoppers can explore product recommendations and complete transactions entirely within Copilot. This update answers one of the most common questions: “Can I shop directly from AI chatbots?” The answer is now yes.
How Copilot Checkout Works
The new Copilot Checkout feature makes online shopping smoother than ever. For example, if you’re looking for a bedside lamp, Copilot will suggest options along with “Details” and “Buy” buttons. Clicking “Buy” opens a checkout screen where users can add shipping and payment information, then finalize the purchase—all without leaving the app. This approach eliminates the usual friction of navigating multiple websites, making in-chat shopping almost effortless.
AI Shopping Trends Catch On
Microsoft isn’t alone in pushing AI-powered buying experiences. OpenAI’s ChatGPT introduced a similar in-chat checkout, while Google’s AI Mode in Search now offers agentic checkout options. Startups like Perplexity are also helping users purchase products through AI assistants. As AI shopping gains traction, traditional retailers face pressure to adapt, and companies like Amazon are closely watching these developments.
Retail Partners Powering the Experience
Currently, Copilot Checkout is rolling out in the U.S. and works with select retailers such as Urban Outfitters, Anthropologie, Ashley Furniture, and several Etsy sellers. Microsoft has partnered with PayPal, Stripe, and Shopify to manage payments securely. This collaboration ensures a smooth, trusted experience, which is essential for user adoption of AI-driven shopping.
Benefits for Consumers and Retailers
For consumers, Copilot Checkout saves time and simplifies decision-making by integrating shopping into daily conversations. Retailers benefit from higher conversion rates, as users are more likely to complete purchases without navigating away. AI assistants can also personalize recommendations, making the shopping journey more engaging and efficient.
Challenges and Considerations
Despite its promise, in-chat shopping raises questions about data privacy and security. Users must trust that payment information is handled safely, while retailers need to ensure inventory and order fulfillment stay accurate. Additionally, AI recommendations may not always capture nuanced preferences, meaning human oversight remains important.
What’s Next for Microsoft Copilot
Microsoft plans to expand Copilot Checkout to more retailers over time. As AI continues to integrate with e-commerce, in-chat purchasing could become the norm. For now, U.S. users with access to supported retailers can experience firsthand how AI is reshaping online shopping—making it faster, simpler, and surprisingly conversational.
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