Meta is opening pop-up shops to show off its smart glasses with a display, giving tech fans a hands-on way to experience the company’s latest wearable technology. Starting in October, Meta will launch new Meta Lab locations in major U.S. cities, where visitors can try the glasses, test Meta’s VR hardware, and book demos.
The new shops will roll out in Las Vegas, Los Angeles, and New York, joining Meta’s existing Bay Area store in Burlingame, California. The Los Angeles shop, which first opened as a temporary pop-up last year, will now become the company’s flagship location.
Where You Can Visit Meta’s Pop-Up Shops
Here’s the schedule for Meta’s new stores:
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Las Vegas – Opening October 16 at Wynn Las Vegas.
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Los Angeles – Opening October 24 on Melrose Avenue, expanding to over 20,000 square feet.
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New York City – Expected to open November 13 on Fifth Avenue.
If you’re curious about the new Meta Ray-Ban Display glasses, you can book demo appointments online. Meta has already opened bookings for its Burlingame and Los Angeles locations, but demand is high, with many major cities booked through mid-October.
What To Expect At The Meta Labs
The star of these stores is the $799 Meta Ray-Ban Display glasses, set to officially launch on September 30. These smart glasses feature a built-in display designed to seamlessly blend style and function.
Alongside them, Meta is also expanding its lineup with the second-generation Ray-Ban Meta glasses and the upcoming $499 Oakley Meta Vanguard glasses, scheduled for release on October 21.
By opening these shops, Meta is betting big on giving customers direct, immersive experiences. The move shows how the company wants people to not only see but actually try on the future of wearable tech.
Why It Matters
Meta’s push into physical retail highlights how competitive the smart glasses market is becoming. Instead of relying on online ads and launch videos, the company is investing in spaces where consumers can interact with the tech firsthand.
If these pop-ups succeed, Meta may expand even further, making its vision of mainstream wearable computing a reality.
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