Ad Dynamo by Aleph, a media buying extension firm for streaming multinationals in the country has named José Gonsalves managing director for East Africa.

Gonsalves will oversee the digital work streams, deliverables, and management of the organisations suite of platforms and networks.

Ad Dynamo by Aleph is the exclusive media buying extension for Spotify, Twitter, Snap, and Yahoo in Africa.

 As an enabler of digital advertising in emerging markets, the business is helping to break down barriers.

 "The year ahead brings a host of opportunities, such as AI and ML, and we as Aleph need to ensure that we are at the forefront of these developments. We need to look beyond just media buying and more at how media buying can be used as a tool," said Gonsalves.

Gonsalves will bring with him an understanding of the local nuances that govern GTM strategies, as well as agency experience in these markets.

Gonsalves has worked in digital media for 15 years, primarily for multinational corporations in Africa and Europe.

He began his career at Acceleration Media, where he was responsible for 100 tier 3 clients, including ESPN North America and Microsoft, before moving to Naspers as the Digital Ad Operations Manager for Media24.

In 2015, he assumed the role of Global Programmatic Manager at Addsuite, where he was responsible for over $25,000,000 in billings.