Why Mark Zuckerberg is excited to add more AI content

Meta CEO Mark Zuckerberg is doubling down on AI as the future of social media. During Meta’s latest earnings call, he revealed that the company plans to “add a huge corpus of AI-generated content” to user feeds across Facebook, Instagram, and Threads. This means you’ll soon see more posts created or remixed by artificial intelligence — from short videos to AI-generated memes and creative collaborations.

Zuckerberg believes this shift represents a new phase for social platforms. After years of focusing on friends’ posts and later on influencer content, Meta is now moving toward what he sees as the “third era” — one driven by AI creativity and smart recommendations.

What does more AI content mean for your social feeds?

In simple terms, Meta’s platforms will use AI to surface not only what your friends share but also what AI systems think you’ll enjoy — even if it wasn’t made by a human at all. Zuckerberg says Meta’s recommendation engines will “deeply understand” AI-generated posts and show users the right mix of real and synthetic content.

For creators, this could mean powerful new tools to remix and scale content. But for users, it raises questions about authenticity, misinformation, and how much AI will influence what they see every day.

Is this the start of AI-driven social media?

Zuckerberg hinted that while he won’t label it officially, AI-generated content is clearly ushering in social media’s next big era. Meta has already embedded AI assistants, creative tools, and text-to-image features into its apps. The company is even testing standalone AI social experiences that could reshape how users interact online.

This aligns with Meta’s broader strategy: to keep engagement high and make sure its platforms remain central to how people create, share, and consume digital content in an AI-first world.

What’s next for AI and Meta’s platforms?

Expect your social feeds to evolve quickly. From AI-edited Reels to virtual characters that interact with users, Meta’s goal is to make AI a native part of how people connect. Zuckerberg says these features will make social media more creative, personalized, and “valuable” for users — though critics worry it could also blur the line between human and machine-generated experiences.

One thing’s clear: Mark Zuckerberg isn’t just adding AI tools; he’s reimagining what content means in the social media ecosystem.