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Lai Mohammed: Africa must exploit $1.3trn MICE market

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Lai Mohammed: Africa must exploit $1.3trn MICE market

By Joseph Erunke Former Minister of Information and Culture, Alhaji Lai Mohammed, has urged African governments to reposition the Meetings, Incentives, Conferences and Exhibitions (MICE) industry as a major economic tool, saying the continent currently accounts for only about four per cent of a global market estimated at $1.3 trillion. Mohammed said African countries could […] The post Lai Mohammed: Africa must exploit $1.3trn MICE market appeared first on Vanguard News.

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