Kia and Hyundai are taking sweeping action to stop the viral “Kia Boyz” thefts that plagued their vehicles. Millions of cars sold between 2011 and 2022 will now receive a free anti-theft upgrade, including a zinc sleeve installed around the ignition cylinder. The move comes after dozens of U.S. states reached a settlement with the automakers, addressing the lack of engine immobilizers that made these cars easy targets for thieves.
The thefts, often shared on social media as the “Kia Challenge,” allowed perpetrators to start cars using only a USB cable. This dangerous trend led to a surge in stolen vehicles and several fatal crashes, sparking public outrage and legal investigations.
As part of the settlement, Kia and Hyundai will cover all costs for the installation of the metal sleeve, potentially spending up to $500 million. Additionally, the automakers will provide restitution to owners whose vehicles were damaged during thefts. This initiative expands on a prior 2023 class-action settlement, where $200 million was paid, and software-based immobilizers were introduced for some models.
Minnesota Attorney General Keith Ellison, who spearheaded the investigation, described the theft wave as a “crisis” that started in boardrooms and ended tragically on streets across the country.
Beyond immediate repairs, Kia and Hyundai have committed to including engine immobilizers in all new vehicles. This technology prevents unauthorized ignition, a feature that has long been standard in most cars but was missing from many Kia and Hyundai models, fueling the theft problem. The move marks a crucial step in restoring consumer trust and improving vehicle security nationwide.
The rise of “Kia Boyz” thefts highlights the power of social media to amplify risky trends. Videos demonstrating how to steal cars with a simple USB cable spread rapidly online, encouraging copycat thefts and unsafe behavior. The automakers’ response now addresses both the technical vulnerability and the widespread public concern generated by viral content.
While the 2023 software-based immobilizer reduced thefts, it didn’t eliminate the problem. Only vehicles that couldn’t receive the update were offered the zinc sleeve at the time. This latest settlement now extends the free physical upgrade to millions more cars, ensuring broader protection and peace of mind for owners.
Owners of eligible vehicles can now request the anti-theft upgrade at no cost. This proactive step not only safeguards personal property but also helps prevent further tragedies linked to stolen cars. Industry analysts suggest this could set a precedent for automakers facing similar vulnerabilities, emphasizing accountability and public safety.
With this settlement, Kia and Hyundai hope to close a dark chapter in their history while enhancing safety and trust among their customers. The combination of free upgrades, restitution, and future immobilizer standards signals a comprehensive approach to combating car theft and mitigating risks from social media-driven challenges.
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