Jubilee Insurance has launched the second edition of the Jubilee Live Free Race that will see at least nine countries in Eastern Africa take part.
This follows the three-year title sponsorship of the Jubilee Live Free Race by Jubilee Insurance valued at Sh20 million; Sh10 million in cash paid towards the event planning and a further Sh10 million on the advertising and promotion.
Powered by GNBR, the race is targeting 2,500 international participants and cycling enthusiasts from Kenya, Uganda, Tanzania, Burundi, Rwanda, Ethiopia, Eritrea, Burundi, Congo for a day of fun as well as advocacy on wellness, inclusivity, and environmental conservation.
The increasing prevalence of lifestyle-related illnesses is a growing concern, affecting families and placing an additional strain on the healthcare infrastructure of the nation.
The World Health Organisation reports that 41 million people lose their lives globally every year as a result of non-communicable diseases (NCDs).
According to the Ministry of Health, NCDs are the second leading cause of morbidity and are responsible for 39 per cent of all deaths reported yearly in Kenya.
Factors such as physical inactivity, unhealthy diet and harmful use of alcohol continue to aggravate the risk of NCDs. In the face of the escalating prevalence of lifestyle diseases, acknowledging the critical role of physical activity is a pivotal step toward fostering a healthier society.
Jubilee Insurance head of Marketing and Corporate Communications Caroline Ndungu said that amidst the concerning statistics, physical activity holds the key to combat the surge of lifestyle diseases and improve mental well-being.
“The significance of physical activity cannot be understated. The Jubilee Live Free Race will not only drive awareness on how exercise contributes to our overall well-being but also provide an opportunity for families to be physically engaged through the cycling sport,” said Caroline.
Jubilee Live Free Race will also advocate for environmental stewardship and conservation. Climate change, deforestation and pollution continue to pose serious threats to communities and businesses worldwide.
The UN Environmental Program reports that the African continent suffers the heaviest impact of climate crisis including severe drought and hottest temperatures.
According to Exigent Limited Co-Ordinator Loise Wachira, promoting the use of non-motorized transport (NMT) and the expansive NMT infrastructure that the government has put in place, is critical in reducing fuel emissions, which is essential in addressing the challenges posed by the climate crisis.
“The global climate challenge requires collaborative efforts between individuals, companies and the government. We are delighted to partner with Jubilee Insurance as we address environmental issues and work towards sustainable solutions.
The race will be flagged off at KICC and will consist of 6 categories: Kiddies Track, Black Mamba (48kms), Family Fun Ride (10km), Individual Race, Physically Challenged Race (48 Kms) and the Main Race (80kms). Individuals, cycling groups and corporate teams are eligible to register and participate in the event.
Kenya Urban Roads Authority (KURA) Michael Waiyaki John Cheboi noted that the Jubilee Live Free Race will promote inclusivity in road design and usage contributing to the overall safety of all road users.
“Road safety and accessibility is at the core of what we do. KURA is actively developing an urban road network that will cater to the diverse needs of all individuals,” said Cheboi.
