Pre-orders for the iPhone 17 lineup officially begin on September 12 at 5:00 a.m. Pacific Time, sparking global excitement among Apple fans. The iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be available for pre-order on the same day across multiple countries. If you’ve been waiting to upgrade, knowing the exact pre-order time in your region can make the difference between securing your preferred model and missing out on launch-day delivery.
The iPhone 17 pre-orders start simultaneously worldwide, but the exact times vary by location. For example, customers in the U.S. can pre-order starting at 5:00 a.m. PDT on the West Coast, 6:00 a.m. MDT in Mountain regions, 7:00 a.m. CDT in Central areas, and 8:00 a.m. EDT on the East Coast. In Europe, pre-orders generally open at 2:00 p.m. CEST, while in Asia, markets like Japan and South Korea will see availability at 9:00 p.m. local time. Australia’s pre-orders kick off at 8:00 p.m. AWST in the west and 10:00 p.m. AEST in the east.
With demand for the iPhone 17 expected to be high, placing your pre-order immediately improves your chances of getting the model, storage option, and color you want. Popular variants of the iPhone 17 Pro and Pro Max often sell out quickly, sometimes within minutes. Apple’s global launch strategy means availability is synchronized, so any delay could push your delivery date back by weeks.
To streamline the process, Apple offers a pre-order setup option called “Get Ready.” This allows customers to select their preferred iPhone 17 model, confirm carrier details, and enter payment and shipping information in advance. Completing this step before pre-orders open can help you check out faster and secure a launch-day delivery.
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