What Is Samsung HDR10 Plus Advanced?
Samsung previews HDR10 Plus Advanced, its answer to Dolby Vision 2, promising major upgrades to HDR picture quality. The upcoming technology is designed to boost brightness, enhance tone mapping, refine color control, and adapt content dynamically—similar to Dolby Vision 2. Expected to debut at CES 2026, this format targets viewers who want more vivid, adaptive, and cinema-accurate visuals for movies, games, and sports.
How Does HDR10 Plus Advanced Compete with Dolby Vision 2?
Samsung’s HDR10 Plus Advanced introduces six new dynamic HDR features, including support for 4,000–5,000-nit displays, genre-specific image tuning, and advanced tone mapping that adjusts brightness across different screen regions. It also gives users control over motion smoothing—great for gamers—while adapting visuals to ambient lighting for more realistic viewing. These improvements put it head-to-head with Dolby Vision 2 in brightness, customization, and accuracy.
Will Streaming Services Support HDR10 Plus Advanced?
The upgrade requires streaming service support, similar to HDR10+ adoption. Amazon Prime Video has already signed on, but Netflix and Disney+ took years to support the original HDR10+. With HDR10 Plus Advanced still in development, adoption may take time, though Samsung’s market influence could speed things up.
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