HBO Max Is Raising Prices for the Third Year in a Row

HBO Max is raising prices for the third year in a row, continuing a trend that’s becoming all too familiar for streaming fans. The service’s cheapest plan is now $1 more expensive per month, and every subscription tier is seeing a bump in cost as Warner Bros. Discovery pushes for profitability.

Every HBO Max Plan Is Getting More Expensive

Subscribers to the Basic with Ads plan will now pay $10.99 per month, up from $9.99, or $109.99 annually, a $10 increase. The Standard Ad-Free plan jumps from $16.99 to $18.49 per month, while the Premium 4K plan rises to $22.99 monthly, up from $20.99. Annual subscribers will see similar adjustments, with prices climbing by about $15 per year.

These changes take effect immediately for new users, while existing subscribers will see the new rates reflected in their next billing cycle.

Warner Bros. Discovery’s Strategy Behind the Price Hike

The latest move comes as Warner Bros. Discovery’s CEO David Zaslav continues to emphasize “quality content” as justification for higher pricing. Speaking at the Goldman Sachs Communacopia and Technology Conference, Zaslav noted that HBO Max had been “way underpriced,” citing the company’s premium programming and production quality.

While the statement highlights confidence in HBO’s value, it also signals a broader shift across the industry—streaming services are no longer focused solely on growth but on profit margins and sustainable revenue.

Streaming Industry Faces a Wave of Price Increases

HBO Max isn’t alone in this trend. Competitors like Peacock and Disney Plus have also announced new price hikes this year, citing rising production and licensing costs. Even bundle deals like the Disney Plus, Hulu, and HBO Max package are going up by $3 a month, pushing the ad-supported tier to $19.99 and the ad-free version to $32.99.

The constant price adjustments are forcing many viewers to reconsider which platforms are worth keeping, especially as password-sharing crackdowns begin to limit how families and friends share accounts.

What This Means for HBO Max Users

For subscribers, the increase might seem modest—just a few dollars per month—but it reflects a larger trend in streaming economics. As competition intensifies, services are banking on their exclusive shows and films to justify higher costs.

HBO Max, home to fan favorites like House of the Dragon, Succession, and Euphoria, continues to deliver top-tier content. Still, the ongoing price hikes raise questions about affordability and consumer loyalty in a crowded streaming landscape.

Should You Still Keep Your HBO Max Subscription?

Whether to stay subscribed depends on how much value you find in HBO Max’s catalog. The platform remains one of the strongest for prestige television and blockbuster films, but the rising prices may drive budget-conscious users toward cheaper alternatives like Paramount+ or Amazon Prime Video bundles.

If you’re considering canceling, look out for promotional deals or limited-time discounts that HBO Max occasionally offers to offset new pricing tiers.

HBO Max is raising prices for the third year in a row, reflecting the industry’s shift from rapid expansion to revenue optimization. While the cost hikes may frustrate longtime subscribers, the platform continues to invest heavily in premium content that reinforces its identity as a top-tier streaming service.

As competition grows, streaming platforms may keep adjusting prices — but for now, HBO Max’s move cements its confidence in being worth the extra cost.