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HBO Max now lets you rate shows and movies, giving users more control over what appears in their personalized recommendations. The new system introduces three feedback options — “Love,” “Like,” and “Not For Me” — helping the platform understand your preferences and refine what it suggests next.
The new rating system on HBO Max aims to make your streaming experience smarter and more personal. When you mark a show or movie as “Love,” HBO Max curates a “Because You Love” carousel filled with similar titles right on your homepage. Meanwhile, anything tagged “Not For Me” gets pushed down the list, so you’ll see fewer unwanted suggestions.
This personalized feedback loop makes discovering your next binge much easier and more accurate.
Netflix users are already familiar with the thumbs-up and thumbs-down buttons, but HBO Max’s version adds more nuance. By distinguishing between “Love” and “Like,” the platform captures subtle differences in viewer taste, allowing for more precise recommendations.
According to HBO Max, this update follows months of testing as part of its broader effort to improve how the homepage reflects each viewer’s unique interests.
To use the feature, open any title on HBO Max and look for the new rating icons. Tap “Love” if you adored it, “Like” if you enjoyed it, or “Not For Me” if you’d rather not see similar content again. The platform’s algorithm will then update your recommendation feed in real time.
This makes it easier to surface new shows and movies aligned with your actual viewing habits instead of what’s merely trending.
Streaming platforms have struggled to balance discovery and personalization, but HBO Max’s move represents a major step toward solving that. With millions of hours of content available, finding something worth watching can feel overwhelming. The new feature not only improves that process but also makes users feel heard — a key factor in long-term engagement.
HBO Max is also betting that better recommendations will increase watch time, satisfaction, and subscriber loyalty — all essential metrics in today’s competitive streaming landscape.
By combining user feedback with advanced AI recommendation systems, HBO Max is fine-tuning its platform to deliver more meaningful suggestions. Whether you’re a casual viewer or a binge-watcher, this update makes your home screen feel more like yours.
As HBO Max continues evolving its platform, the new rating feature could set a new standard for how streaming services learn from user behavior.
HBO Max now lets you rate shows and movies in a way that feels personal, intuitive, and rewarding. With “Love,” “Like,” and “Not For Me” ratings, the platform is proving that even small features can make a big difference in how users discover and enjoy content.
If you’re tired of endless scrolling, this might be the update that changes your streaming routine for good.
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