Google Pixel 10 ad mocks Apple Intelligence delay

Apple’s long-promised Siri upgrade has faced multiple delays, and Google is seizing the moment with a clever new ad for the Pixel 10. The campaign directly highlights Apple Intelligence setbacks, leaving many iPhone users wondering when the long-awaited AI-powered Siri will finally arrive. Google’s approach not only promotes the Pixel 10 but also subtly positions it as the smarter choice for AI-driven features.

Google Pixel 10 ad highlights Apple’s Siri struggles

Apple introduced the iPhone 16 with the promise of a more personalized Siri experience powered by Apple Intelligence. Nearly a year later, that upgrade has yet to appear, frustrating users who bought the device expecting advanced AI functionality. Google’s latest Pixel 10 commercial playfully addresses this delay, suggesting that if a phone’s key feature still isn’t available after a year, switching devices might be the better choice.

Pixel 10 launch gains momentum ahead of release

The new 30-second Pixel 10 ad surfaced on YouTube and X, perfectly timed ahead of the device’s official launch on August 20th. Google’s marketing emphasizes reliability and timely AI features, contrasting Apple’s ongoing delays. This campaign adds to the growing buzz around the Pixel 10, fueled by earlier leaks and official teasers, which have already revealed much about the upcoming smartphone.

Apple Intelligence update faces ongoing setbacks

Behind the scenes, Apple is working on a major Siri overhaul after facing complications with its hybrid AI architecture. Reports suggest that the company now aims for a more robust upgrade than originally promised, though it comes later than expected. Senior Apple executive Craig Federighi has reassured employees that the new Siri will be worth the wait, but for now, Google is taking advantage of the delay to spotlight its Pixel 10 AI capabilities.