Fujifilm Camera Price Increase: What Buyers Need to Know

Fujifilm camera enthusiasts are facing a significant price increase in 2025, with some models rising by as much as $800. Popular cameras like the Fujifilm X100VI, which gained viral attention on TikTok, now cost $1,799, up from $1,599. This change has left photographers wondering why Fujifilm camera prices are climbing and how it may impact their buying decisions.

Fujifilm Camera Price Increase Hits Multiple Models

The Fujifilm camera price increase affects several models across the company’s lineup. The versatile X-T5 now costs $1,899, while the high-end GFX100 II has jumped from $7,499 to $8,299. Even Fujifilm lenses have seen moderate increases, typically between $50 and $150. These changes reflect broader trends in the camera industry as brands adjust to higher production costs and global trade pressures.

Why Fujifilm Camera Prices Are Going Up

The primary driver behind the Fujifilm camera price increase is the new wave of U.S. tariffs, expected to take effect in early August 2025. Fujifilm shifted some X100VI production to China to meet growing demand after the X100V’s TikTok-fueled popularity. However, these adjustments have left the company vulnerable to rising import tariffs. While some production has moved back to Japan, many imports still face a 15% tariff, making price hikes unavoidable.

How Photographers Should Respond to Price Changes

For buyers considering a Fujifilm camera in 2025, the price increases may influence when and what to purchase. Industry experts suggest that these hikes are unlikely to be temporary, meaning that waiting for prices to drop might not be a viable strategy. With other brands like Canon and Leica also adjusting prices, photographers may want to secure their preferred gear before further market shifts.