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RIYADH: Founders seeking venture backing in Saudi Arabia should not just position themselves in popular sectors for the sake of attracting funding, a leading investment firm official has warned. Latifa BaNasr, partner in Saudi investment firm Sharaka Capital, told Arab News that entrepreneurs should not rush towards the fintech or artificial intelligence spheres unless they are able to prove they understand an overlooked market problem and can build durable economics around it. The concentration
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