Ford Model T Moment for EVs: A Breakthrough Coming August 11

Ford is preparing for what CEO Jim Farley calls a true Model T moment for EVs. The automaker is set to unveil a major breakthrough in its electric vehicle (EV) strategy at a highly anticipated August 11 event in Kentucky. Farley confirmed that this announcement will introduce a new EV platform and a “breakthrough” electric car, aiming to make Ford a stronger competitor in the rapidly evolving EV market.

Ford Model T moment signals a bold EV future

The upcoming reveal represents a turning point for Ford’s electric ambitions. Despite reporting a $1.3 billion loss in its EV division, the company has been quietly working behind the scenes on an affordable electric vehicle designed by its “skunkworks” team led by former Tesla engineer Alan Clarke. Farley says this effort is about more than just one car—it’s the beginning of a new generation of vehicles offering efficiency, advanced technology, spacious design, and practical features that can reach a wider market.

New EV platform to challenge global competition

Ford’s next-generation, low-cost EV platform will initially support a new pickup truck expected in 2027 and expand to other models in the future. This move is crucial as the EV industry faces turbulence: Tesla recently reported its steepest revenue drop in years and introduced new pricing strategies to boost sales, while Chinese automakers like BYD and Geely continue to dominate the affordable EV segment. Ford’s Model T moment aims to position the company to compete head-to-head with these global players.

EV market faces headwinds amid policy changes

The timing of Ford’s breakthrough is significant. President Donald Trump’s upcoming rollback of EV tax credits and new tariffs are expected to cost automakers billions, with Ford projecting a $2 billion hit to annual earnings. Despite these challenges, the company is betting that its innovative EV approach will help it stay competitive in a market where affordability and efficiency now define success. Ford’s August 11 event could mark a historic shift, much like the original Model T did for gasoline cars over a century ago.