Boxed wine used to mean Franzia and frat parties. A new crop of brands is convincing consumers to pay $25 to $150 a box—and finding growth in an alcohol market that’s otherwise shrinking.
Everyone Stopped Drinking. So Why is Boxed Wine Booming?
1 hour ago -
Boxed wine used to mean Franzia and frat parties. A new crop of brands is convincing consumers to pay $25 to $150 a box—and finding growth in an alcohol market that’s otherwise shrinking.
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