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Chipotle’s Ludicrously Capacious ‘Big Ass Bag’ Turned Viral Customer Memes into a Major Marketing Win

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Chipotle’s Ludicrously Capacious ‘Big Ass Bag’ Turned Viral Customer Memes into a Major Marketing Win

When fans joked about massive portions, the fast-casual giant didn’t push back—they built a 3-foot luxury stunt to capture the group catering market.

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