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Chick-fil-A Posted Nearly $24 Billion in Sales Last Year. Its CEO Still Won’t Reveal the Secret Behind Its Best-Selling Entrée

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Chick-fil-A Posted Nearly $24 Billion in Sales Last Year. Its CEO Still Won’t Reveal the Secret Behind Its Best-Selling Entrée

Branding experts say the mystery surrounding the chain’s closely guarded recipe reinforces customer loyalty.

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