OpenAI CEO Sam Altman says there are no current plans for ads within ChatGPT Pulse — but he’s not ruling it out just yet. Speaking during OpenAI’s DevDay event in San Francisco, Altman shared insights into Pulse, calling it his “favorite feature we’ve launched in a long time.”
The announcement sparked curiosity about how OpenAI plans to monetize Pulse, a new personalized experience within ChatGPT designed to make the assistant even more useful in users’ daily lives.
What Exactly Is ChatGPT Pulse?
ChatGPT Pulse is OpenAI’s latest move toward personalization. The feature allows ChatGPT to learn about you through your chat history and connected apps — including tools like your calendar or email — to deliver tailored updates every morning.
These “pulses” could include daily workout plans, language lessons, personalized news roundups, or even restaurant recommendations for your evening plans. The idea is simple: make ChatGPT something users start their day with — just like checking the weather or reading the news.
Ads Aren’t Part Of The Plan (Yet)
When asked about advertising possibilities within Pulse, Sam Altman says there are no current plans for ads within ChatGPT Pulse — but he’s not ruling it out entirely.
Altman admitted that while there’s no concrete roadmap for ads, he personally enjoys relevant and well-designed ads, referencing platforms like Instagram. That subtle hint suggests OpenAI may explore similar contextual or user-friendly ad experiences within Pulse down the road.
According to Altman, OpenAI executives have discussed the idea internally, but no formal plans exist to implement ads at this stage.
Why ChatGPT Pulse Isn’t For Everyone (Yet)
Originally, the OpenAI team intended to roll out ChatGPT Pulse to all users. However, due to its compute-heavy nature, the feature is currently limited to ChatGPT Pro subscribers.
Pulse relies heavily on processing user data securely and efficiently to deliver personalized recommendations, which demands more resources than the free version of ChatGPT can handle.
Still, Altman hinted that OpenAI may expand access over time as infrastructure scales — potentially making Pulse a core part of ChatGPT’s daily use for millions.
The Future Of ChatGPT Pulse
Altman’s comments reflect OpenAI’s careful balancing act between personalization, privacy, and monetization. While ads aren’t part of the experience today, it’s clear the company is keeping its options open.
If OpenAI can find a way to make ads genuinely helpful — not intrusive — ChatGPT Pulse could become one of the most influential daily AI tools yet. For now, users can enjoy a clean, ad-free experience, but as Altman’s remarks suggest, the story isn’t over.
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