Asus ROG Xbox Ally Pre-Order Guide

The Asus ROG Xbox Ally has officially been announced, and fans are eager to know how and where to secure their pre-orders. With a confirmed release date of October 16, 2025, many are searching for updates on availability, expected prices, and which retailers will open reservations first. If you’re wondering when pre-orders for the Asus ROG Xbox Ally and the Asus ROG Xbox Ally X will go live, here’s a breakdown of the key information to help you prepare.

Asus ROG Xbox Ally Release Date And Pricing

The release date for the Asus ROG Xbox Ally is set for Holiday 2025, with October 16 marking the official global launch. While Asus and Microsoft have not confirmed the exact pricing yet, early rumors suggest a range of €599 for the standard Xbox Ally and €899 for the Xbox Ally X. Converted estimates place the U.S. pricing around $699 for the base model and $1,050 for the higher-end version, while UK buyers can expect prices near £520 and £780.

What To Expect From Asus ROG Xbox Ally Pre-Orders

Pre-orders for the Asus ROG Xbox Ally are not yet open, but early retailer listings and placeholder pages indicate that announcements are coming soon. In the U.S., store pages are already live on Asus’ official site and major retailers are preparing for launch. Similarly, UK shoppers can register their interest ahead of the pre-order period. As availability expands, expect wide distribution across online and in-store channels, much like the standard Asus ROG handheld lineup.

How To Prepare For Asus ROG Xbox Ally Launch

If you want to secure the Asus ROG Xbox Ally on day one, the best approach is to keep an eye on major retailer announcements and sign up for availability alerts. Demand for handheld consoles has grown rapidly, and stock could sell out quickly during the first wave of pre-orders. By monitoring official updates and setting reminders ahead of the October release, you’ll increase your chances of being among the first to experience Microsoft’s Xbox experience in handheld form.