Apple Accuses EU of Blocking App Store Changes
Apple is calling out the European Commission for what it describes as "political delay tactics" that prevent the company from implementing changes to the App Store in Europe. The tech giant made the statement in response to MacPaw’s decision to shut down its alternative iOS marketplace, Setapp Mobile, in the EU. Apple claims the Commission’s actions are unfairly targeting American companies through prolonged investigations and fines.
MacPaw announced it would sunset Setapp Mobile in the EU on February 16, 2026. According to the company, the closure is due to “complex business terms that don't fit Setapp's current business model,” though it did not provide further details. This move has sparked renewed debate over App Store policies and the European Union’s regulatory approach.
European Commission Criticized for Delays
Apple says it submitted a formal compliance plan to the European Commission in October 2025, addressing the changes requested under EU regulations. However, the company claims the Commission has yet to respond. Apple argues that this delay misleads the public, moves regulatory “goal posts,” and places an unfair burden on American businesses operating in the EU.
The European Commission oversees app marketplaces in Europe under the Digital Markets Act (DMA), which aims to ensure fair competition and prevent monopolistic practices by tech giants. Apple’s compliance with these regulations has been under scrutiny, particularly because of its strict fee structures for app developers.
Setapp Mobile Closure Highlights EU App Market Challenges
MacPaw’s decision to shut down Setapp Mobile reflects the growing challenges alternative app marketplaces face in Europe. Apple allows third-party app marketplaces in the EU to comply with the DMA, but navigating the associated rules and fees can be complex.
Developers like MacPaw cite cumbersome business terms as a major hurdle. These challenges underscore the tension between innovation, regulatory compliance, and market access for smaller players competing against Apple’s established ecosystem.
Apple’s Fee Structures Under the Microscope
A major point of contention is Apple’s app fee model, which varies across regions and platforms. Critics argue that its structure makes it difficult for smaller marketplaces to operate profitably in Europe. Apple maintains that its system is fair and in line with EU rules, but the delay in approval for proposed App Store changes continues to fuel disputes.
Industry observers note that the EU’s regulatory oversight is intended to protect consumers and developers. However, Apple’s frustration illustrates the practical difficulties in balancing compliance with business flexibility.
EU Regulations and the Future of iOS Marketplaces
The ongoing friction between Apple and the European Commission highlights the broader debate over digital market regulation. While the DMA seeks to foster competition, companies like Apple argue that bureaucratic delays undermine efficiency and innovation.
As February 16 approaches, MacPaw’s closure of Setapp Mobile may set a precedent for other developers. Apple’s public criticism suggests that tech giants are prepared to challenge regulatory roadblocks, potentially reshaping how the EU enforces digital market rules in the coming years.
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