Apple’s Executive Reshuffling Isn’t Over: Eddy Cue Steps In As Johnny Srouji Reconsiders His Future
Apple’s executive reshuffling isn’t over — and the latest moves show how seriously the company is preparing for life after longtime operations chief Jeff Williams. According to Bloomberg’s Mark Gurman, Apple is quietly restructuring key leadership roles ahead of Williams’ expected retirement later this year.
Eddy Cue Expands His Role To Health And Fitness
Eddy Cue, Apple’s senior vice president of services, is reportedly stepping up to oversee the company’s growing health and fitness division. This move could pave the way for a rumored Apple Health Plus subscription service, blending Apple’s fitness tracking and wellness features into one unified experience.
Williams, who previously led Apple’s health initiatives, officially handed over his chief operating officer duties to Sabih Khan, the company’s former VP of operations, back in July. Now, Apple seems focused on redistributing Williams’ other responsibilities before his departure.
Craig Federighi And John Ternus Take On New Challenges
As part of this broader restructuring, Craig Federighi, Apple’s software chief, will reportedly take charge of watchOS, further tightening the integration between Apple Watch and iPhone software. Meanwhile, John Ternus, head of hardware engineering, will oversee Apple Watch hardware development — signaling Apple’s push to innovate its wearables lineup.
These changes suggest Apple wants to maintain stability and momentum in its product roadmap, especially as it faces tougher competition in wearables and AI-driven health tracking.
Johnny Srouji Is ‘Evaluating His Future’ At Apple
But perhaps the biggest surprise is that Johnny Srouji, Apple’s senior vice president of hardware technologies, is said to be “evaluating his future at the tech giant.” Srouji has been a pivotal figure behind Apple Silicon and recently led the team that launched Apple’s first in-house modem — a major milestone in the company’s chip independence strategy.
If Srouji decides to move on, it could mark a significant transition in Apple’s hardware division and raise questions about who will lead the next phase of Apple’s custom chip development.
What This Means For Apple’s Future
Apple’s executive reshuffling isn’t over — it’s a calculated step toward shaping the company’s next era. As it prepares for leadership turnover, Apple seems intent on reinforcing its core business areas: services, health, and custom silicon.
With Cue, Federighi, and Ternus taking on expanded roles, the company’s leadership structure appears to be evolving toward greater specialization and long-term continuity. The next few months could define how Apple navigates innovation and stability in a post-Williams era.
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