Apple Open to AI Acquisitions as Tim Cook Reallocates Teams
Apple CEO Tim Cook has confirmed that the company is open to AI acquisitions as it ramps up its focus on artificial intelligence. Speaking during Apple’s Q3 2025 earnings call, Cook revealed that Apple is reallocating more of its workforce to AI initiatives and exploring opportunities with startups and leading AI companies. This shift reflects Apple’s growing push to strengthen its AI capabilities and close the gap with rivals like Google, Microsoft, and Meta.
Apple AI Acquisitions Could Accelerate Growth
Apple’s interest in AI acquisitions comes as it works to enhance its Apple Intelligence platform and bring a more personalized Siri experience to users. Reports suggest the company has held discussions with AI leaders like OpenAI, Anthropic, and Perplexity, signaling that Apple is willing to buy or partner with innovative AI startups. By integrating external expertise, Apple aims to boost AI-powered features across its devices, including iPhone, Mac, and iPad.
Tim Cook Reallocates Teams to AI Development
Cook emphasized that Apple is embedding AI across all its products and services, and part of this strategy involves moving more employees into AI-related roles. This comes after Apple appointed Vision Pro lead Mike Rockwell to oversee Siri and AI efforts. While Apple has teased a next-generation Siri powered by large language models (LLMs), the release has been delayed to ensure reliability. Cook reassured investors that the company is making steady progress on these AI features, aiming to deliver a seamless and secure experience.
Apple’s Core Business Remains Strong Amid AI Push
Even as Apple pivots toward AI, its core business performance remains impressive. In Q3 2025, Apple reported $94 billion in revenue, a 10% year-over-year increase. iPhone sales grew 13% to $44.6 billion, Mac revenue hit $8.1 billion thanks to the new MacBook Air, and services like iCloud and Apple Music reached an all-time high of $27.4 billion. This financial strength gives Apple the flexibility to invest aggressively in AI research, partnerships, and potential acquisitions to stay competitive in the rapidly evolving tech landscape.
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