What is Amazon Leo?
Amazon Leo is the official name for Amazon’s long-anticipated satellite internet service, formerly known as Project Kuiper. The rebrand highlights its focus on Low-Earth Orbit (LEO) satellites, which orbit up to 1,200 miles above Earth. With 153 satellites already launched and more on the way, Amazon Leo is positioning itself as a key competitor to SpaceX’s Starlink, aiming to provide fast, reliable internet to underserved regions worldwide.
How Does Amazon Leo Differ from Starlink?
While both Amazon Leo and Starlink target global connectivity, Leo emphasizes scalability with over 3,000 satellites planned across 80+ missions. So far, six launches have occurred, including three using SpaceX Falcon 9 rockets. Unlike Starlink’s decade-long deployment, Amazon Leo seeks to accelerate its presence and leverage Amazon’s cloud and logistics infrastructure for smoother service delivery.
Why Amazon Rebranded Project Kuiper to Leo
The name change from Project Kuiper to Amazon Leo reflects a strategic shift. “Leo” directly references Low-Earth Orbit, signaling the technical scope and ambitions of the network. This branding makes the service more consumer-friendly and aligns it with Amazon’s mission to bridge the digital divide while emphasizing its cutting-edge satellite technology.
Comment