Amazon is expanding its home entertainment lineup once again. At its annual hardware event, Amazon debuts its latest Fire TVs, including a new Omni QLED model, along with updated 2- and 4-Series televisions. The new lineup is available for preorder now and will begin shipping next month.
A Smarter Fire TV Experience
The standout feature of the Omni QLED Fire TV is Omnisense presence detection, which allows the screen to wake up as soon as you walk into the room. This hands-free experience makes the TV feel more intuitive, blending seamlessly into your home setup.
With Alexa Plus built directly into the TVs, you can control your Fire TV without a remote. From asking for specific shows to jumping to certain movie scenes, Alexa Plus aims to deliver a smarter, more personalized viewing experience.
Building On Last Year’s Momentum
This launch follows Amazon’s 2024 lineup, which introduced its first Mini LED TV. The new Omni QLED builds on that success with advanced display technology and deeper Alexa integration, positioning Fire TVs as more than just screens — they’re now smart hubs for the living room.
Why It Matters
With streaming services growing more competitive, Amazon is betting big on tighter integration between hardware and AI-powered software. The new Omni QLED Fire TV shows how the company wants to blend premium picture quality with convenience, making TVs that do more than just stream content.
If you’re in the market for a new smart TV, Amazon’s latest Fire TV lineup could be worth watching — especially if you want cutting-edge features like presence detection and hands-free Alexa control.
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