When people think about optimizing their LinkedIn profile, they usually focus on their headline, headshot, About section, and background image. While those are crucial, there’s one overlooked feature that can significantly boost your professional presence: the LinkedIn Featured section. This section acts like a personal showcase, giving you prime real estate to highlight your achievements, media, and thought leadership. If you’re not using it—or not using it effectively—you’re missing a major opportunity to reinforce your brand.

The Power of LinkedIn’s Featured Section

The Featured section is valuable because of its placement and size. It sits just below your About section and before your Experience, meaning it gets attention early in the profile scroll. Unlike the About section, which only shows a preview, Featured displays content visually and in full. Think of it as your own Times Square billboard on LinkedIn. With space for images, articles, posts, and videos, it creates immediate impact and allows viewers to connect with your work at a glance.

What To Include in Your LinkedIn Featured Section

Your Featured section should reflect both your personal brand and your most relevant professional highlights. Examples include:

• Articles you’ve written or been quoted in

• Short videos showcasing your expertise or thought leadership

• Case studies, client testimonials, or portfolio samples

• Awards, certifications, or major project wins

• Links to your website, media appearances, or published work

Because it functions like a carousel, you can reorder items to emphasize what’s most timely and impactful for your career goals.

How to Maximize Your LinkedIn Featured Section

To get the most out of this powerful profile feature, update it regularly to reflect your current priorities. Use visuals whenever possible, since images and video outperform text alone. Keep in mind that on desktop, three items are visible at a glance, while mobile users see only one at a time—so make sure your first feature is your strongest. When used strategically, the Featured section helps you stand out, build trust, and turn profile views into real opportunities.