Mohammad Umer

Business Development & Sales Executive

Akansha Infra Housing Projects

2025 - 2026

Kota

Managed and nurtured an inbound and legacy lead database of 2000 contacts using Excel-based CRM pipeline tracking, ensuring zero lead drop-off at critical funnel stages. Conducted 30–35 property site visits per month, consistently converting cold inquiries into qualified active prospects and advancing deals through the sales pipeline. Reactivated dormant leads through structured re-engagement campaigns, recovering stalled opportunities and generating incremental revenue. Coordinated with an external marketing agency to monitor lead quality, response SLAs, and campaign ROI, providing feedback that sharpened targeting and reduced cost-per-lead. Cultivated relationships with channel partners and associate offices, expanding referral networks to increase deal flow. Maintained rigorous follow-up cycles across all pipeline stages, contributing to an improved lead- to-site-visit conversion ratio. Supported deal closures through consultative negotiation, objection handling, and relationship- driven engagement. Assisted in offline marketing campaigns (hoardings, flyers, events), boosting project visibility within the local market.

Real Estate Marketing & Lead Generation Consultant

Paramjeet Associates

2024 - 2025

Kota

Optimized Google My Business profiles for local SEO, improving search visibility and driving higher inbound inquiry volume from local property seekers. Created and actively managed property listings across OLX, Sulekha, and 3+ additional platforms, generating consistent inquiry pipelines for residential and commercial properties. Executed targeted Meta Ads campaigns for property lead generation, managing audience targeting, creative assets, and budget pacing to maximize lead volume. Coordinated property site visits and guided prospective buyers through the decision-making journey, supporting conversion from inquiry to site visit.

Freelance Digital Marketing Associate (Meta & Google Ads)

2023 - 2024

Remote

Planned, launched, and optimised end-to-end Meta Ads and Google Ads campaigns for clients including Jadecaps and India Incorporation across both platforms. Engineered audience targeting frameworks including interest-based, lookalike, and retargeting segments to maximize ad relevance and reduce wasted spend. Tracked and analyzed campaign KPIs (CTR, CPC, CPL, ROAS, impressions, engagement) to produce performance reports and actionable optimization recommendations. Conducted keyword research and audience segmentation using Google Keyword Planner, refining targeting strategy to improve lead quality. Utilized Generative AI tools to accelerate ad copywriting and campaign structure planning, reducing content turnaround time.

SEO & Performance Marketing Intern

Digital Go Where

2023 - 2023

Kota

Managed SEO strategy for 13 clients across real estate, legal, company incorporation, and education verticals including Jadecaps, Rikvin, Lawhub, eSaral, and Nexia Singapore. Executed full-cycle SEO audits and implemented on-page and off-page improvements, resulting in enhanced search rankings across multiple client websites. Optimized Google Business Profiles and Apple Maps listings for multi-city clients, improving local search visibility and map pack presence across relevant categories. Registered clients across city and category-specific local directories, strengthening local citation profiles for improved geographic discoverability. Delivered structured keyword research reports to content teams, enabling targeted content production aligned with search intent for 10+ client domains. Monitored daily website traffic, flagged ranking anomalies, and conducted competitor benchmarking to identify and resolve performance gaps. Ran LinkedIn and email automation campaigns to build professional networks and generate B2B leads for client acquisition pipelines. Managed Google Ads campaigns for lead generation mandates, overseeing targeting, bidding, and performance review cycles. Coordinated with outsourced agency partners, tracked deliverables via Jira, and maintained cross- team communication through Slack. Leveraged Generative AI tools (ChatGPT, Claude) to accelerate ad copy drafting, keyword clustering, and campaign planning workflows.

Digital Marketing & Analytics Intern

Glowbmo

2022 - 2022

Kota

Identified and executed 15+ on-page and off-page SEO optimizations, directly contributing to a 15% increase in organic web traffic within 2 months. Drove a 30% improvement in online visibility by collaborating on targeted social media marketing (SMM) strategies across key platforms. Performed keyword research using UberSuggest, Google Trends, and Google Keyword Planner to inform content and campaign strategy. Built and maintained a structured influencer database to streamline outreach, supporting consistent pipeline for partnership campaigns.