About Me
I am a results-driven Digital Marketing Director with over six years of experience building and executing growth strategies across ecommerce, technology, education, fintech, and startup environments. Throughout my career, I have combined strategic marketing leadership with hands-on execution to build scalable marketing systems that generate qualified leads, strengthen brand visibility, and drive measurable business growth.
Currently, I serve as the Digital Growth Partner for Tricom Technologies Ltd and TriMart Kenya through my agency, Lions Lane Digital Marketing Experts. In this role, I led the complete go-to-market launch of TriMart Kenya, developed multi-channel marketing campaigns, built lead generation systems, managed paid advertising initiatives, improved SEO performance, implemented marketing automation workflows, and established reporting processes that connect marketing performance to business outcomes. I also built a structured Meta Ads pipeline, grew the company's LinkedIn presence from zero to nearly 500 followers within weeks, and standardized marketing operations through documented workflows and AI-assisted automation.
My experience aligns closely with Pavago's need for a high-ownership marketing leader. I have planned and optimized campaigns across Google Ads, Meta Ads, LinkedIn, SEO, email marketing, content marketing, and social media while leveraging Google Analytics 4 and Google Tag Manager to measure performance and continuously improve ROI. I enjoy building marketing funnels, testing new growth strategies, improving conversion rates, and collaborating closely with sales and leadership teams to generate sustainable revenue growth.
Previously, I managed digital marketing campaigns at Indepth Research Institute, where I executed paid advertising, produced digital publications, analyzed campaign performance, and optimized content strategies using data-driven insights. I have also worked as a digital marketing consultant, helping organizations improve their online visibility through SEO, content strategy, and audience engagement. These experiences have strengthened my ability to manage multiple marketing channels while maintaining a strong focus on measurable business results.
What excites me about joining Pavago is the opportunity to own the entire marketing engine for a growing B2B business. I thrive in environments where I can develop strategy, execute campaigns, analyze performance, and continuously optimize every stage of the customer journey. With expertise in performance marketing, demand generation, marketing automation, analytics, and conversion optimization, I am confident in my ability to help your client accelerate growth, generate high-quality pipeline, and deliver marketing that directly contributes to revenue.
